What Are Backlinks and Why Are They Important for SEO?

Backlinks

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A backlink is a link created when one website links to another. Backlinks are also called “links”, or "inbound links", or "incoming links." Backlinks are important to people moving around the internet and to Search Engine Optimization (SEO).

Think of them as votes of credibility from other websites, signaling to search engines that your content is valuable, credible, and useful. When a reputable site links to your content, it’s like receiving a nod of approval in the vast digital landscape. The more high-quality backlinks you have, the higher your website is likely to rank in search results. This is because search engines view these links as endorsements, helping to boost your site’s authority and visibility.

For example, a website about British hedgehogs has a page about a hedgehog awareness drive and links to a helpful and relevant resource that aids in documenting hedgehog sighting. The hedgehog map can then be said to have received a backlink from the British hedgehog site. The blue underlined text is the backlink pointing from the first site to the second, and it is typically found within the main content of web pages.

Creating a quality blog post that provides valuable information or insights can increase the likelihood of others linking to your content, thus enhancing its visibility in search results.

Backlinks are made up of HTML, which is a language that can be used to mark up the text on your website pages. If you are working with the raw code of a website, a backlink looks like this within a page’s content:

<a href=”https://www.bighedgehogmap.org/”>hedgehog map</a>